About
Designer first, engineer by necessity.
I’m Sneha. I design product interfaces and build the front end for them, which mostly means I spend a lot of time arguing with myself about whether something is worth the complexity.
I started in visual design and moved toward engineering because the handoff kept losing the parts I cared about — the timing of a transition, how a layout holds up at an awkward width, what happens on the third tap. Building it myself turned out to be the shortest way to keep those decisions intact.
Most of my work is with small teams shipping the first or second version of something. That usually makes the interesting problems questions of scope: what to leave out, what to make obvious and what can wait until people have actually used the thing.
Outside of client work, I keep a playground of small builds. They are where I test ideas too unfinished to argue for in a real project, and a few of them have quietly become the way I work.
Experience
Wayfare
2026–Present
Product Designer, Contract
Shared trip planning for groups. Research, the interaction model and the front end for the first release.
Ledgerline
2025–2026
Lead Product Designer
Owned the first-run experience for an invoicing tool and the patterns the rest of the product now sits on.
Fieldwork Studio
2024–Present
Design Systems, Contract
An internal tool for a hardware team of five, maintained a few days a month alongside other work.
Northbound
2022–2024
Product Designer
Mobile and web for a logistics platform, from early concepts through to shipped releases.
Independent
2021–2022
Designer
Freelance product and brand work for early teams, mostly in the first six months of a product’s life.