BMW Group X SCADpro
Led research and strategy to define the vision for the future of work at the BMW Group.
- Role
- Lead UX Researcher/Strategist
- Timeline
- 10 weeks (2023)
- Team
- 20 multidisciplinary designers
- Client
- BMW Group
- Platform
- Desktop
An emotional AI assistant for the future of work at the BMW Group
The BMW Group partnered with our team of 20 multidisciplinary designers at SCADpro, Savannah College of Art and Design’s internal design consultancy, to design an emotional AI assistant that would enable global employees to collaborate more effectively and accelerate the automotive design-to-production process.
As part of this team at SCADpro, I led research and UX strategy, shaping the project’s vision and scope, developing concepts and validating design directions through testing.
This project is under NDA. Please reach out to me to learn more.